by kurt | Feb 3, 2025 | Consumer, CPG, Failure Analysis, Industrial, Industry Trends, Logistics, Packaging, Testing
In 2005 Procter and Gamble coined the term “First Moment of Truth” to describe the first 3-5 seconds the consumer’s eyes meet a product on the store shelf, likely adjacent to a competitor, and they make the decision to purchase that product over the competitor’s...
by kurt | Mar 19, 2024 | Industry Trends, Life Sciences, Medical & Pharmaceutical, Medical Device, Pharma
Once computational modeling and simulation (CM&S) was officially sanctioned by the FDA, “regulatory grade analysis” has become a rapidly growing trend in medical device development. SES Force-4’s leveraging of computational modeling and simulation based approaches...
by kurt | Mar 13, 2024 | Consumer, Discovery & Innovation, Industry Trends, Manufacturing, Sustainability, Uncategorized
It is not unreasonable to think of PFAS ( per- and polyfluoroalkyl substances) in the world of modern material science, product development, and manufacturing as an analogy to the invention of the wheel and its impact on humankind. As the wheel was a fundamental...
by kurt | Feb 20, 2024 | Case Studies, Life Sciences
The Challenge: Low surface energy polymers like silicone elastomers and high-density polyethylene (HDPE) present challenges in achieving strong adhesion with traditional bonding methods due to their hydrophobicity and chemical inertness. The lack of surface reactivity...
by kurt | Jan 18, 2024 | Consumer, Failure Analysis, Industrial, Sustainability
Design for Disassembly and Sustainable “Deconstruction” Although the concept of “Design for Disassembly” (DfD) has been around for quite a while, the focus on delivering the true benefits of DfD has never been greater. The medical and consumer product...
