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eCommerce: A Match for Sustainable Offerings

eCommerce: A Match for Sustainable Offerings eCommerce has done something monumental in changing consumer consumption patterns that have previously existed for many decades. Retail environments, such as general stores or specialized outlets, have enabled consumers to...

Custom Rubber-Seal Design

The Challenge: A silicone rubber seal design issue was perceived as poor workmanship, manifested as visible gaps in the part assemblies of a household consumer appliance, potentially harming the brand image. Directly competing design requirements were at play. A high...

The Real Secret of eCommerce Success…Grace

In 2005 Procter and Gamble coined the term “First Moment of Truth” to describe the first 3-5 seconds the consumer’s eyes meet a product on the store shelf, likely adjacent to a competitor, and they make the decision to purchase that product over the competitor’s...