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The Challenge: A silicone rubber seal design issue was perceived as poor workmanship, manifested as visible gaps in the part assemblies of a household consumer appliance, potentially harming the brand image. Directly competing design requirements were at play. A high...
In 2005 Procter and Gamble coined the term “First Moment of Truth” to describe the first 3-5 seconds the consumer’s eyes meet a product on the store shelf, likely adjacent to a competitor, and they make the decision to purchase that product over the competitor’s...
Smart Sensing Devices Are Reshaping Human-Centered Research & Forming New Product Portfolios In the rapidly evolving landscape of smart technology, the future of AI-sensor devices holds vast potential to revolutionize how we interact with our environment. As we...