Consumer Product Design & Packaging
The market demands on consumer packaging have never been greater. The constant need for market differentiation combined with standardization in manufacturing and fulfillment creates a constant challenge for innovation. Packaging has so many points of significance for a business and a brand. It has always been about protection and some communication of brand experience.
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However today, it’s of the utmost importance that consumer packaging design embodies significant brand-truths related to purpose. A product’s message, experience, manufacturing, and fulfillment must have continuity of purpose to be competitive or have a chance at maintaining a leadership position. For example, sustainability represents one of the most pressing and significant dimensions of brand-purpose.
To speak with a member of our consumer packaging team, please click here for an interactive overview of our holistic sustainability capability to improve cost savings, compliance, adaptability, and competitiveness.
Gatorade
Thinner, cheaper, stronger, more ergonomic, and more sustainable. Gatorade is leading the way with its new bottle design.
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UDecx Decking Solutions
The UDECX decking surface system is composed of standardized, interlocking 40-inch square surface pads that enable easy construction and arrangement.
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Drinkworks
DrinkWorks is a new beverage dispensing system that builds on consumer preference for concentrated pod type beverages.
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