The Accelerated Quest to Gather Human-Centered Data

The Accelerated Quest to Gather Human-Centered Data

“Each person has an identity, a world unto themselves.” -Robert Allan Zimmerman For generations, business leaders have known that the key to determining future wants and needs lies in the hearts, minds, activities, and surroundings of their customers/ users/ patients...
MD&M Tradeshow

MD&M Tradeshow

Come see us at booth #2213 at the Medical Design & Manufacturing South (MD&M South) Trade Show! Visit us to learn more about the Product Realization Process: 3DS is about using the right tools to understand the challenges addressed in the Product Realization...
An Argument for Human-Centered Design

An Argument for Human-Centered Design

The importance of human-centered design and human factors engineering in product and packaging design is punctuated by the serious burn injury and death of young children in fires caused by the spilling of gasoline near a gas-fired hot water heater (Pediatric Burn...