kurt, Author at SES Force-4

The Accelerated Quest to Gather Human-Centered Data

by kurt | Jun 16, 2022 | Industry Trends

“Each person has an identity, a world unto themselves.” -Robert Allan Zimmerman For generations, business leaders have known that the key to determining future wants and needs lies in the hearts, minds, activities, and surroundings of their customers/ users/ patients...

MD&M Tradeshow

by kurt | Jun 13, 2022 | News & Events

Come see us at booth #2213 at the Medical Design & Manufacturing South (MD&M South) Trade Show! Visit us to learn more about the Product Realization Process: 3DS is about using the right tools to understand the challenges addressed in the Product Realization...

Human Centered, Human Factors Design Engineering – A Lost Opportunity

by kurt | Feb 21, 2022 | Industry Trends

Brands celebrate and promote packaging innovation. However, the greatest learning comes from failure. This article discusses a failure in human factors engineering and the ergonometric design of a custom dispensing squeeze bottle. A major trend in the hotel industry...

Break the manufacturing automation and test equipment log jam.

by kurt | Feb 11, 2022 | Industry Trends

There is a “perfect storm” when it comes to custom manufacturing automation and validated custom test equipment development. A combination of current events and long-term trends makes it very challenging to have a well-engineered, validated custom product test system...

An Argument for Human-Centered Design

by kurt | Feb 7, 2022 | Industry Trends

The importance of human-centered design and human factors engineering in product and packaging design is punctuated by the serious burn injury and death of young children in fires caused by the spilling of gasoline near a gas-fired hot water heater (Pediatric Burn...